Berry farm
Brown & Brown Farms
U-pick strawberries in The Villages, Florida
From the farm's website
The farm's own words, quoted as posted on its website, with the page each line comes from and the day we read it. Seasons, hours and prices change: check with the farm before you go.
U-pick
“Take home the best U-Pick Strawberries you’ll ever taste – they’re juicy, sweet and the most local you’ll get your hands on.”
“Entry to the U-Pick field is free; please wear appropriate shoes as you will be walking on dirt.”
Source: brownsadventurefarm.com/u-pick-strawberries, checked October 6, 2026
“Our Strawberry U-Pick (when in season) doesn’t require tickets either – just show up and start picking!”
Source: brownsadventurefarm.com/faq, checked October 6, 2026
Crops and picking times
“Join us at Brown & Brown’s Annual Strawberry Festival for live music, strawberry picking, 30+ activities, specialty treats, and exciting shows—all included with admission!”
Source: brownsadventurefarm.com/strawberry-u-pick-festival, checked October 6, 2026
“Come join us in the fields & pick strawberries on our farm!”
Source: brownsadventurefarm.com/u-pick-strawberries, checked October 6, 2026
Hours
“Our Country Store is open Monday – Saturday, 10 AM – 5 PM.”
Source: brownsadventurefarm.com/faq, checked October 6, 2026
Prices
“U-Pick: FREE entry to the fields – $4.75 per lb (cash or card)”
“Adventure Pass – Weekends Only , $10/child per day (ages 3-17, 2 & under FREE)”
Source: brownsadventurefarm.com/u-pick-strawberries, checked October 6, 2026
“$10 per child, per day (ages 3-17)”
Source: brownsadventurefarm.com/u-pick-strawberries, checked October 6, 2026
Before you go
“We love our fury friends, however only service dogs are allowed on the farm grounds.”
Source: brownsadventurefarm.com/faq, checked October 6, 2026
“Junk In The Trunk is free to park and shop, so no ticket is required.”
Source: brownsadventurefarm.com/faq, checked October 6, 2026
Besides picking
“Festival Food + Sweet Treats Available for Purchase (Strawberry Favorites & More!”
Source: brownsadventurefarm.com/strawberry-u-pick-festival, checked October 6, 2026
“Forget bounce houses, these GIGANTIC bouncy pillows are one of our most popular attractions at the farm!”
Source: brownsadventurefarm.com/u-pick-strawberries, checked October 6, 2026
“Yes, you can purchase tickets at admissions for our festivals and events.”
Source: brownsadventurefarm.com/faq, checked October 6, 2026
“Festival hours and dates vary depending on the event.”
Source: brownsadventurefarm.com/faq, checked October 6, 2026
What you can pick
- Strawberries
Crops and months read from the lines quoted above; a crop with no months is one the farm names without a picking window.
| Crop | How | Months | When (farm) | Varieties |
|---|---|---|---|---|
| Strawberries | U-pick | Not stated | – |
Typical Florida seasons (a published harvest calendar, not this farm's dates)
- Strawberries: December–April. Source: Florida Department of Agriculture and Consumer Services: Florida Produce Seasonal Availability Calendar (Fresh From Florida), read October 6, 2026.
At a glance
- Address
- 13940 US-301, The Villages, FLSumter County
Besides picking
- Playground
- Events
- Festivals
Brown & Brown Farms: questions
Does Brown & Brown Farms have U-pick?
Yes. The farm's website says: "Join us at Brown & Brown’s Annual Strawberry Festival for live music, strawberry picking, 30+ activities, specialty treats, and exciting shows—all included with admission!"